09 Feb

Google Ads can be a game-changer for ecommerce brands seeking to reach their target audience and increase sales. Millions of people search for products online every day, making Google Ads an excellent way to reach potential customers. With so many brands competing for attention, it can be not easy to stand out and make the most of your advertising budget. Here are 30 pieces of advice to help ecommerce brands make the most of their Google Ads campaigns.

  1. Start with a solid campaign structure. The structure of your Google Ads account is the foundation of your success. Make sure to take the time to create a structure that works for your brand and your goals.
  2. Customize your strategy. There is no one-size-fits-all approach to Google Ads. Take the time to understand your unique audience and tailor your strategy to meet their needs.
  3. Google wants you to be successful. Contrary to popular belief, Google wants its advertisers to be successful. If advertisers are not making money, Google won’t either. Understanding how to create win-win situations is key to maximizing your results.
  4. Don't be afraid of less control. Less control over your campaigns does not always mean lower performance. Don’t be afraid to experiment with different settings and see what works best for your brand.
  5. Stay up-to-date with new features. Google is constantly rolling out new features for its Ads platform. Stay on top of these updates and try out new features to see if they can help boost your results.
  6. Optimize your product feed. Optimizing your product feeds is an often-overlooked aspect of Google Ads, but it can have a big impact on your results. Make sure your feeds are as complete and up-to-date as possible to maximize your performance.
  7. Feed the machine with high-quality data. High-quality data is key to getting the best results from Google Ads. Use first-party data such as audience signals and profit tracking to help improve your performance.
  8. Test video ads before investing. Video ads can be a powerful tool, but they can also be expensive to produce. Before investing in a large-scale video ad campaign, test a few different angles on a smaller budget to see what works best.
  9. Dedicated remarketing campaigns. Don’t rely on Performance Max to do your remarketing for you. Create dedicated remarketing campaigns on platforms like Display, YouTube, and Discovery to get the most out of your efforts.
  10. Use the Google Ads tag for conversion tracking. The Google Ads tag is the best way to track conversions and get accurate data on your results. Avoid using Google Analytics imports, which can lead to incorrect or incomplete data.
  11. YouTube Ads can be powerful. You can reach potential customers with YouTube Ads who are further down the funnel and more likely to make a purchase. Use YouTube Ads to fill your sales funnel with high-intent buyers. The hook is key for video ads. For video ads, focus most of your time and effort on the hook. A strong hook will keep viewers engaged and more likely to take action.
  12. Focus on strengths and desired customer base. Focus your efforts on what you’re good at and what type of customers you want to serve. This will help you get the best results from your campaigns.
  13. Expansion can drive additional revenue. Expanding to new markets can drive a lot of additional revenue with very little extra effort. Use your existing campaigns as a model and make modifications as needed to fit the new market. This can include adjusting your target location, language, currency, and ad copy to match the local audience. Keep in mind, though, that you should always research the new market before expanding to ensure that there is demand for your product or service. Additionally, monitor the performance of your campaigns in the new market and make changes as necessary to optimize results and maximize revenue.
  14. Use Demographic Targeting to Reach the Right Audience. One of the most powerful features of Google Ads is its ability to target specific demographics. This means you can show your ads to people based on their age, gender, interests, income, and more. By using demographic targeting, you can ensure that your ads are being seen by the people most likely to make a purchase. This will help you get more out of your advertising budget and drive more sales for your ecommerce brand.
  15. Get Clear on Your Goals and KPIs. Before you start any Google Ads campaign, it's important to get clear on your goals and key performance indicators (KPIs). This will help you determine what success looks like for your business and make it easier to measure the impact of your advertising efforts. Some common KPIs for ecommerce businesses include revenue, profit, leads, new customers, and email sign-ups. 
  16. Use A/B Testing to Improve Ad Performance. In A/B testing, you create two versions of your ad and seeing which one performs better. This allows you to continually improve your ad performance by making changes based on the results of your testing. A/B testing can help you determine the best images, headlines, and call-to-actions to use in your ads, which can lead to higher conversion rates and more sales.
  17. Take Advantage of Remarketing Campaigns. Remarketing campaigns allow you to show your ads to website visitors who have already visited your site. This means you can target people who have abandoned their shopping cart, for example, and show them ads for the items they left behind. Remarketing campaigns can be highly effective because they allow you to reach people who have already shown an interest in your products.
  18. Use Persuasive Copywriting on Your Landing Page. Your landing page is the first thing people see when they click on your ad, and it's important to make a strong impression. Use persuasive copywriting to make your landing page as compelling as possible, and ensure that it's easy for people to take action (e.g. make a purchase, sign up for your email list).
  19. Exclude Your Brand Name from Performance Max Campaigns. In many cases, it's not necessary to include your brand name in your Performance Max campaigns. This is because people who are searching for your brand are likely already aware of it, and don't need to be reminded of it in an ad. By excluding your brand name, you can reach new customers who may not have heard of your brand before.
  20. Use Portfolio Bid Strategies with Max CPC Limits. Google Ads has a variety of bid strategies that allow you to set different bids for different keywords, ad groups, and campaigns. By using portfolio bid strategies, you can prevent Google from overspending by setting maximum cost-per-click (CPC) limits. This will help you stay within your advertising budget and avoid overspending.
  21. Focus on What You're Good At. Google Ads is a complex platform with many different features and options, and it can be tempting to try to do everything at once. However, it's better to focus on what you're good at and what type of customers you want to serve. This will help you get the most out of your advertising efforts and avoid spreading yourself too thin.
  22. Research Your Competitors. Before you start any Google Ads campaign, it's important to research your competitors. By doing this, you'll be able to see what's working for other ecommerce brands, and what types of ads and keywords they're using. This information can help you make informed decisions about your own advertising efforts and get better results.
  23. Invest inexpensive video productions. Invest in A/B testing to determine what works best for your brand and customers. Continuously analyze and optimize your campaigns based on the results.
  24. Utilize Google Ads' advanced targeting options, such as interest targeting and life events targeting, to reach your target audience.Utilize Google's conversion tracking to gain valuable insights into your campaigns' performance and make informed decisions about optimization.
  25. Take advantage of Google's automation tools, such as Smart Bidding, to optimize your campaigns and make the most of your advertising budget.Make sure to monitor your campaigns' performance regularly and make adjustments as needed to ensure they are meeting your goals.
  26. Utilize Google's audience insights to gain valuable insights into your target audience, including their demographics, interests, and purchase behavior.
  27. Utilize Google's cross-device reporting to understand better how your audience interacts with your brand across different devices.
  28. Take advantage of Google's shopping campaigns to promote your products directly on the Google search page and reach customers who are actively searching for what you offer.
  29. Utilize Google's remarketing campaigns to reach customers previously engaged with your brand and encourage them to make a purchase.
  30. Utilize Google's video advertising to reach customers in an engaging and visually appealing way. Make sure your video ads are eye-catching and effective in capturing your audience's attention.

In conclusion, these 30 Profitable Pieces of Google Ads Advice for Ecommerce Brands are a must-read for businesses looking to increase their online sales. By following these tips and best practices, you can create an effective and profitable Google Ads campaign for your ecommerce brand. If you want to stay ahead of the curve and stay up to date on the latest Google Ads strategies, be sure to subscribe to our Drive Sales with Google Ads newsletter on LinkedIn. Our newsletter provides valuable insights and tips to help you drive sales and achieve your online business goals. So, don't wait, subscribe now and start driving sales with Google Ads!